by Amy Calfee
As a business owner, you’ve learned to be a champion problem solver – especially if you’ve been in business for some time. Resolve the dispute. Renegotiate the contract. Cover the phones. Close the deal. Make the customer happy – whatever it takes. There’s not much about what your business does you don’t know.
This is true of the group of businesswomen in the Jacksonville, Florida area who just completed the Marketing Matters™ mentoring program. They share expected entrepreneurial characteristics as risk takers and leaders – sharp cookies who know their business. They’re great at what they do.
They also share an unexpected trait: the courage to admit what they don’t know.
As one business owner put it: “It’s difficult to reach out and ask for help… especially when you’ve been in business for a while.” Yes. Yes, it is. Asking for help is risky. After all, asking for help and by extension, admitting what you don’t know, especially in the world of business, can be perceived as weak. On the other hand, confidently pursuing what you don’t know is more often perceived as exemplary.
See another business owner speak about her experience here:
Here’s what I know: when asked to assess their marketing IQ before and after the program, Marketing Matters™ participants believed they raised their knowledge from a low C to a B+. They learned how to think strategically and commit to setting reachable goals by becoming more relevant to only their “right” customers. They took the time to re-invest in themselves and learned how to put their newfound knowledge into action – practical, profit-making action – with the help of volunteer professionals who guided them in their journey.
Remember the energy and excitement when you first opened your doors, sold your first product or marked your first invoice as paid? With the start-up lessons and milestones behind you, you can reclaim the boldness and courage it took to launch your business in the first place. I just happen to believe a sustainable and manageable marketing approach is the spark.
If you’re bold enough to say “I don’t know,” and ready to take the next best, most logical step, ask me. I’m listening.
About the Author
Amy Calfee is Chief Listening Officer (CLO) of Temerity Creative, LLC and author of the Marketing Matters™ mentoring program. She has served Jacksonville area businesses as a marketing strategist and creative development professional since 1994. Marketing Matters™, a five-part strategic planning intensive, is based on Amy’s proven approach to marketing planning for small business owners.