Marketing Matters Program Accepting Applications

Marketing Matters is a mentoring program of the Jacksonville Women’s Business Center.  The program links an existing woman business owner to a two-member mentoring team of marketing and public relations professionals. Over a six-month period, mentors guide her through the process of developing and implementing marketing strategies unique to her business.

Click here for the Marketing Matters program overview

Program Requirements:

Applicants must own 50% of the company, or greater, and actively manage it, be in business for a minimum of six months and have minimum annual revenues of $25,000.


Contact Pat Blanchard at the Jacksonville Women’s Business Center: (904) 366-6640

Apply Now!  Click here for the Marketing Matters application

Marketing Matters graduates improve their marketing strategy and their bottom line. Here’s what they are saying:

“It forces you to concentrate on issues within your business and narrow your focus to what’s truly necessary and cost effective, and to focus on who your prime customers are. My mentors and their individualized attention were invaluable. Absolutely phenomenal! Marketing Matters helped me develop a marketing plan that is doable, organized and wonderful. It’s worth every penny.” Leigh Forrester, Bark ‘N Howl Pet Bakery

“I now know how to analyze my clients and understand who they are. I focus more on what they order and their ages and analyze who my average customer is. The ‘hidden secret’ is a formula the mentors teach you. Now I get it.”Katie Rider, Gregory Paul’s (specially prepared meals and catering)


About candacemoody

Candace’s background includes Human Resources, recruiting, training and assessment. She spent several years with a national staffing company, serving employers on both coasts. Her writing on business, career and employment issues has appeared in the Florida Times Union, the Atlanta Journal Constitution and 904 Magazine, as well as several national publications and websites. Candace is often quoted in the media on local labor market and employment issues.
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