Find out how this woman business owner is reaching her goals as a result of the Marketing MattersSM mentoring program.
Hanan Furqan, mother of five and CEO of ThreeZ Company, successfully completed the Jacksonville Women’s Business Center’s Marketing MattersSM mentoring program in 2014. ThreeZ Company is a supplier for paper, janitorial, foodservice and safety products in Northeast Florida. Through her mentoring experience, Hanan has put together a winning formula for her business.
During the program Hanan learned how to develop a marketing plan, brand and lead generation strategies. Guided by her mentoring team of two seasoned marketing and public relations professionals, Hanan gained a deeper understanding about how applying a consistent marketing strategy would impact her business.
As a result, Hanan significantly altered her business plan for ThreeZ Company. She was able to clearly define her unique Brand Attributes and understand her “right” customer in order to deploy the Six Essential Marketing Strategies to reach them. After initial strategic and tactical planning adjustments, she was ready to implement her marketing plan.
Her plan identified key projects she needed to work on to measurably improve name recognition and increase sales. She contacted former mentor, Mike Barile, partner at Elva Marketing, to discuss steps to develop and implement the tools, tactics and techniques prescribed by her marketing plan, including a new website.
Her website is an example of how she put her plan into action and includes a new company logo to make her company’s identity more relate-able and recognizable. The site’s URL was changed based on keyword relevance, to make it easier for her audience to find her products and services. Working with Mike, they developed content and a clear marketing promise, reflective of the company’s competitive advantage. In conjunction with the new website, she deployed new lead generation and conversion tools and the processes to support them.
Today, Hanan is leveraging the confidence and knowledge she gained from Marketing MattersSM to increase sales through a new online, community outreach and promotion programs. Her business is supporting jobs and building wealth that will positively affect her family for years to come.
Hanan has been nominated as one of the “Top 20 Under 40” business leaders in Jacksonville and will be honored at the upcoming Black Expo 2014, where she will receive recognition for her charitable, academic and business achievements.
Visit ThreeZ Company at its new website.
Click here to find out more about Marketing MattersSM and download the application.
Marketing MattersSM Mentoring Program is produced in cooperation with
Amy Calfee, Chief Listening Officer
Temerity Creative, LLC | Jacksonville, FL
The 2015 Marketing MattersSM Mentoring Program is sponsored by