Marketing Matters

Learn about this program, then download the application.

About the Program2015 Marketing Matters Schedule

Marketing MattersSM Mentoring Program links a woman business owner with a team of professionals who are experts in the fields of marketing – strategy, public relations, web development, social media and many more. Working from an established planning system, mentors guide business owners through the development of a marketing plan unique to her business, based on stated goals.

Access to Tailored Experts

Mentors are selected from local consultants, agencies and practitioners and matched to the needs of each woman business owner. Work begins at orientation where participants learn the elements of a marketing plan and mentors begin to assess her situation. Mentoring teams meet monthly, communicate frequently, attend learning events and celebrate the woman business owner’s achievements at a graduation event.

What Participants Say

LaurenLittleweb“My mentors were wonderful. They were easily accessible and willing to stop whatever they were doing to address my concerns. They were both excited to help me and were a wonderful sounding board for my ideas and struggles, which is wonderful to have.”
Lauren Little, Owner
Edible Arrangements, Two Jacksonville Locations

What You’ll Learn

  • How to evaluate your True Situation
  • The attributes of your Unique Brand
  • Your “Right” Customers
  • Your Marketing Strategy’s Tools, Tactics and Techniques
  • How to measure Marketing Effectiveness

Is the Marketing MattersSM Mentoring Program for you?

This program is designed for the woman entrepreneur who is operating an established business located in one of the seven counties in Northeast Florida: Duval, Baker, Clay, Nassau, Flagler, St. Johns or Putnam. You and your business should meet the following criteria to be eligible to participate:

  • You own 50% or more of the company and actively manage it
  • The business has been operational for at least six months
  • Under your management, the business has generated at least $25K in revenue

If the owner and business meet these criteria, the owner may assign participation in the program to an employee or share participation with a co-owner.

 Success Stories

Mare Hope

Meet Marie Hope

Jeanine Ferguson

Meet Jeanine Ferguson

Program Timeline

Applications are accepted during the annual enrollment period beginning in November and the program is conducted from January to June each year. Participants may work at an accelerated pace and complete the program before the official end date, usually the last Friday in June. The graduation event is held in July.


The program fee is $375 (discounted for Chamber members). Acceptance into the program includes a $100 deposit due with the application and payment of the balance of the program fee ($275) before the program begins. The program fee may be deducted as a business expense.

What Participants Say

marciebrowningweb“My first ‘aha! moment’ came when my mentors read my first report for the program.  I’d worked really hard on it and thought I’d crafted a great positioning statement for my organization. My mentor read the first paragraph and just shook his head. ‘Every nonprofit in the world says the same things about themselves. I suggest you start over.’ I knew then that I was in the right place and that I had a lot to learn.”

What we learned from our mentors was that marketing shouldn’t start when you need something from your stakeholders. You should be marketing year round, not just when you have an event or a fundraising drive coming up.  We now have a calendar with color-coded staff assignments for the entire year. We’re finally being proactive with our messaging.”

Marcie Browning
Project SOS

To Apply

Click here to download the application (requires Adobe Acrobat or pdf reader)
Submission instructions are included with the application.

Want to learn more?

Contact us for more information.

Marketing MattersSM Mentoring Program is produced in cooperation with
Amy Calfee, Chief Listening Officer
Temerity Creative, LLC  |  Jacksonville, FL


The 2015 Marketing MattersSM Mentoring Program is sponsored by