Tag Archives: Marketing Matters

Teach a Woman to (Talk About) Fish

Helga is part of a new breed of social entrepreneur, one who starts a company not just to make money, but also to make the world a better place. The joy of being a mentor, for me, is to give clients like Helga the words to describe the meaningful work she’s doing. Continue reading

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Coaching a Coach: Marie Hope, Vision in Business

Marie Hope started her career in the restaurant industry after completing her business degree in Leeds, England. Her commitment to lifelong learning also led her to earn an MBA and a degree in psychology. She worked in restaurant management and … Continue reading

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Bark ‘N Howl Bakery: Leigh Forrester

By Lorrie DeFrank Bark ‘N Howl Bakery is a dog gone good example of how a nonprofit can benefit from a program designed to boost the bottom line for women business owners.  Its founders and partners make no salary, yet … Continue reading

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JWBC Profile: Cinda Sherman, Publisher/Creator, Arbus Magazine

Cinda Sherman’s enthusiasm for the upcoming changes to the magazine she created 18 years ago is palpable. She credits her mentors in Jacksonville Women’s Business Center’s Marketing Matters program with providing the visionary jolts she needed to take Arbus Magazine where she believes it needs to go. Continue reading

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Marketing Matters Program Accepting Applications

Marketing Matters is a mentoring program of the Jacksonville Women’s Business Center. The program links an existing woman business owner to a two-member mentoring team of marketing and public relations professionals. Over a six-month period, mentors guide her through the process of developing and implementing marketing strategies unique to her business. Continue reading

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Bold enough to say “I don’t know”

Remember the energy and excitement when you first opened your doors, sold your first product or marked your first invoice as paid? With the start-up lessons and milestones behind you, you can reclaim the boldness and courage it took to launch your business in the first place. I just happen to believe a sustainable and manageable marketing approach is the spark.

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